interesting how new radioshack sponsorship is announced by lance armstrong - on an amateur video probably in a hotel room. the new pr?
but it works.
congratulations and good luck to new team sponsor.
found it on lance’s twitter 3 hours ago: And Team Radio Shack next year!!! http://tinyurl.com/ntt55a
@teamradioshack has 4,275 followers within few hours.
ps do [...]

lance armstrong is a founder of lance armstrong foundation.
lance armstrong is a natural in branding, pr and marketing.
lance armstrong is extremely hands on active in marketing of his foundation - his comeback and his online activities come under this umbrella.
he does the “dirty” work himself on twitter, livestrong blog and on the bike.
there is no [...]

michael jackson has died.

internet is buzzing.
although famous people leave us every day, for some reason michael jackson is making an impact.
it is a sudden death or someone who did everything he could to cheat it.
i found out about michael’s death on rich cruse twitter around midnight cet.
a lot can be learned from michael and [...]