magic price sells sneakers and streetwear at discount prices, brand positioning is closer to lifestyle and fashion than discount.

amongst stuff we do we also try to produce simple quick projects and see how people react - we decided to do a quick small facebook viral and see how it works - a simple experiment - so we can learn and maybe even have some fun.

in few minutes we made an image with few different sneakers, logo and some basic ad text on the top. facebook users can tag photos with their friends’ names - text says: which sneaker are your friends?

i am not sure if this is too aggressive, if people will like it or not - i like it and i invested few minutes thinking who is which sneaker actually… we will see what happens.

that was few minutes of work and we see if it gets some reactions.

however i am not aware of any way to measure the effect - there is nothing to click. it is one of those things that you can just let go and it lives on its own and grows (hopefully).

feel free to use the same image on your facebook. let me know what you think.

found it: in chris’ and my head

Categories: case study, found it, social media, viral

Tags: case study, chris klotz, client story, facebook, facebook image, facebook viral, magic price, social media, viral

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