ecommerce model emotions June 24th, 2009 by Nikola
i had a short discussion with one of my clients about face expressions of ecommerce models.
i do not think there is a right answer to how should one make photos.
safest is least expression possible but this is definitely not emotionless, only leaves more options for visitors’ interpretation.
one rule should be consistency but branding consistency online is a flexible term.
so what is my advice? i have no idea, whatever you started with just keep on doing…
also check out kuleshov effect.
ps i realize i picked only girls in t-shirts… picking models which advertise gardening tools or swim wear would be different 