there are many channels for content distribution and each requires some adjusting - not all content can go through all channels. i will use an example of facebook and twitter to quickly show some basic differences between these two within the context of content production and distribution.

facebook is a community site, people register and post [...]

r.i.p michael jackson (we miss you) we miss you mike!
fri at 01:23 ·
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r.i.p michael jackson (we miss you) please everybody, let’s make this the biggest fan page in facebook.com history!!! for mj suggest all of your friends here.
fri at 01:34 ·
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r.i.p michael jackson (we miss [...]

michael jackson has died.

internet is buzzing.
although famous people leave us every day, for some reason michael jackson is making an impact.
it is a sudden death or someone who did everything he could to cheat it.
i found out about michael’s death on rich cruse twitter around midnight cet.
a lot can be learned from michael and [...]